Hi Mark,
I had an O3 with TKS and I had a LOT of trouble with my system at one point, so I now consider myself an "amateur/expert" with the system. I spent many days with the boys at CAV Aero troubleshooting, etc. The issues I had have nothing directly to do with your question, but because of my issues, I learned a lot about how the system is supposed to work (and does work, when everything is actually working).
The short answer to your question is, what you were seeing is completely normal. You stated that you were running the system in the "Normal" mode, and then you saw the ice as depicted in your pics. I would say two things to this: One, you were apparently in icing conditions that were just a little bit more than "Normal" mode could handle as far as keeping ice from forming at all. And two, the system is designed to actually ALLOW some amount of ice to accumulate, and then let aerodynamic forces peel off the build-up of ice. So the irony is, what you really needed was some more ice! :-) I would be willing to bet you that if you continued to accumulate ice with the system right where you had it (i.e. "Normal") and just allowed the ice to build up more, it would have peeled off with no trouble. You could also try going to the "De-ice" or "Max" mode, and see if that wouldn't clear things faster. It usually does unless you're in really bad icing conditions.
I'm not advocating that you should cruise in icing conditions just to see if I am correct or not. I'm just telling you my experience both personally in the plane as well as my discussions with CAV.
Bottom line is, the amount of ice that you were showing there is trivial (as icing goes), but not so much so that you should just cruise in it.
Hope that helps,
(another) Mark