It is not only the airframe that gets affected by turbulence but items attached to it such as alternators, heavy avionics, seat mechanism and others. Heavy concentrated cargo such as batteries, motors and others can bend the baggage floor if not properly secured. Best is to avoid turbulence environment if not slow down to 110kts or less and ride the waves. If unable to out climb the build up I just go down (terrain permitting) to 1,000ft or less. Vertical downdrafts can not go through ground so they slow down closer to the ground. Be on the look out for a microburst condition when IAS suddenly changes, although small planes are less affected. When in turbulence I tighten my seatbelt as much I can. This eliminates the sudden 0g jolts that can bump your head with the ceiling and make you feel uncomfortable. I found the Stormscope to be useful in avoiding turbulence conditions. Where there are dots there is turbulence, but where there is not dots there could be turbulence.
José