I think Dave is onto something but nothing in GA will get better until we get the pilot population growing again. Here are my ideas:
1. Keep focusing on AOPA's "young eagles" concept as the medium/long term future
2. Outreach to other "powersports" customers who have the inclination and disposable income for flying, i.e. you know those risk taking folks, boaters, motorcyclists, wave runner pilots.
3. Outreach to the RC aircraft folks who obviously like airplanes but can't seem to get off the ground.
For Mooney, here are my ideas:
Short run, get some cash flow going:
1. Look at the refurb market. Buy up run out M20F/M20J models, throw in a new engine/interior with a standardized basic IFR instrument package (i.e. no customization), repaint in modern style, wrap it with a 1 year factory warranty sell for ~$150k. This could keep the workers skills current, not to mention employed, and generate a modest cashflow.
2. Start offering reasonable prices on upgrades to existing customers, i.e. interior, avionics, etc.
3. Promote club ownership through factory sponsored networking and club formation.
Medium/Long term
1. Product evolution. Keep the wings exactly as they are. 2 door fuselage in Carbon fiber with same basic profile, with an eye to potential future pressurization. This does 3 things, first it improves ingress/egress which is a problem for many older/heavier pilots; second, it updates the airframe to the future "composite" technology as well as providing experience for CF use in other components; third, provides a pathway to pressurization. Benefits would be enhanced speed/efficiency in current product line. Updated image for marketing purposes, and greater utility for he mobility challenged.
2. Use lessons learned in #1 to develop small turboprop capability (RR500). Think a Moonified Epic Escape.