The NavStrobe kit is a great idea but has one major problem.
It is not approved for Type Certificated aircraft. So it's currently only for the experimental market.
The manufacturer does not possess a PMA to manufacture this product in accordance with a TSO. It's a two step process if your product fulfills the Fit Form and Function tests of a duplicate or improved version of an existing TSO'd product. You design a product as a direct replacement (which this mostly is, but at the same time is not, because it adds a strobe function to the nav lights), then apply to the FAA for a PMA, and if your product is proven to meet the TSO, you get a PMA to produce it. There is no such thing as "making it to the standard" and just selling it. Because this product combines a strobe function, the TSO is not just for the nav lamp. It is also for a strobe light, and there is no TSO that combines the two. It will be complicated under the current rules, which is unfortunate.
They will probably need an STC unless Transport Canada agrees to combine the nav and strobe functions under a single, new TSO, or issues approval for both functions under existing orders. That will include placarding to explain the system function at the nav light switch.
Someday this will be simple and we'll get great products with less hassle. But not today.
Bottom line, if you install this on your TC'd plane today, you've rendered it unairworthy due to installation of Unapproved Parts.