George- I enjoy the topic immensely and share the same hopes as you do. (I'm sure we all do!!!) Cirrus has *always* been good at marketing...even when they had nothing to market! (I worked there long ago.) I hope Mooney is listening...as many alluded to on the MAPA list there are many of us that can offer Mooney quite a bit of expertise as they navigate this difficult time.
However, I wish to point out that fabrication (when done correctly in a factory) with advanced composite is *far* less labor intensive than building with metal, especially with the way Mooney does it with sheet metal, rivets, and steel tubes + welding. I would bet a dollar that Cirrus and Cessnalumbia (and likely Diamond) spend 1/2 the man-hours putting those planes together compared to Mooney. Things like CNC pre-punching (ala Van's) can take a lot of the labor out of the sheet-metal equation at relatively low cost, but to reduce labor on the steel tube operation would require a huge capital investment that doesn't make sense for Mooney's low-rate production. We could argue chicken-and-egg about buying the equipment to reduce the labor cost, but I think that money is better spent on a new product at this point. At the end of the day Mooney is still working with a 1950's design that was laid out for craftsmen, by craftsmen, while the modern plastic planes were optimized for composite production. I sure hope the new president will scrub the production labor aspect of the equation, but I bet every other president has done the same in an effort to reduce the cost. That well might be dry, unfortunately, but who knows.
My reasons why Mooney could not build a modern MSE for $300k are:
*powerplant...IO-390 or IO-360 will only cost ~$10k less than an IO-550 at OEM pricing. 2-Blade prop might be $4k cheaper than 3-blader.
*airframe materials...fractionally cheaper due to the shorter fuselage, lighter engine mount but that is it
*labor....perhaps 5% less due to shorter fuselage and smaller wing tanks to seal
*avionics...wildcard. I believe the G1000 cost + installation labor is roughly close to a steam-gauge panel + labor. Call it a push. Perhaps a G600 or Triple-Aspen plus two G430Ws and an STEC-30 would be a cost savings, but likely not more than $20-$40k under a G1000/GFC700 instl.
*interior...perhaps go down to bare-bones fabric & plastic vs. leather & ultra-suede/ultra-leather sidewalls. Maybe $10k less.
Add all that up, and we are still north of $400k for an out-the-door price. My main point is anyone that can or would spend $400k can very likely spend $450k or $500k to get the Ovation. That was the case with the previous MSE and Eagle. *IF* they could get it down to $300k, perhaps there would be a market...but I don't think they can get there unfortunately. The only possibility in my mind would be to move the fabrication and maybe even final assembly to the Far East or Mexico, and none of us would like that. They're already in perhaps the least expensive part of the US right now!
I like the latest Mooney campaign with individual profiles. I hope it has a positive impact...it will be interesting to watch. We can all do our part by talking up the positive aspects, giving rides, etc. Many people have never even sat in a Mooney and listen to the old wives tales about the cramped cabin, difficult landing behavior etc. We need to keep preaching the gospel of AL!