I should have known MS-ers would have taken DIY stabs at this problem already. Thanks for enlightening me on the current solutions and enjoyed hearing about some alternative ways to get our Mooneys warm.
I have a similar mindset as carusoam.. while I know how to connect a relay to a cellular modem to AC mains, I don't think it's wise for me to do. Liability for starting an electrical fire using a non-UL listed AC device in my T-hangar that is connected to aircraft much more expensive than mine gives me reservations (would insurance even cover this?). I also wonder what kind of testing some of these Chinese devices have gone through.. but maybe they are UL listed?
I've actually used the commercially available IoT relay that was linked above. That way I can tinker with low voltage stuff and keep the heavy lifting in a) a separate box and b) someone else's product. Also as mentioned previously, I've used an embedded device with a cellular modem to drive a relay (we think alike!). The differences I've seen that set my method apart are: 1) LTE vs 2-3G networking -- 2G is nearly gone; I wonder what the support life-time of this cellular technology is; also better network coverage 2) A web app; SMS is old technology that is not as reliable and slower. I prefer to have a web-based portal that allows me to activate the switch among other features. 3) Web controls that make it "smarter"; turn on on this date if temp is < X, get history/status, set up schedules, overall just a bit more fine-tuned control. For the more nerdy folks, a RESTful API. 4) Possibly most importantly, a bit more affordable than the other commercial products out in the $300-500 range.
Total cost of the hardware would be about $100. Subscription/service cost would depend on how many use it in order to support the backend, but somewhere in the $5 to $10 per month range.